Businesses must make town's loyalty card scheme work
MITCHELSTOWN businesses have to be prepared to work to make the local 'loyalty card scheme' work for them, the chairman of the scheme's committee said this week.
Greengrocer Mark Waldron was speaking six months after the scheme was re-launched, and said that feedback from businesses and customers alike was encouraging so far.
"We have had a positive response to it. There are 45 businesses involved and we have gotten good feedback from them — a lot of people like the idea of local rewards for shopping local," he said.
The town itself has plenty to offer, Mr Waldron said. "Mitchelstown is good for groceries and ladies shopping, for example. We have plenty of places to buy food and household items, and then we also have clothes and shoe shops and decent spots for a coffee.
"It's a great town that has a bit of everything in it, that's why I set up here myself," the green grocer, who opened his store within the last three years, added.
"The rewards from the card really depends on the businesses. We said this at the re-launch, that it is up to you to offer something without cutting your nose off. It is what you make of it. "The offers can range from a free cup of coffee up to a 20% discount — we find the average is 10% off," he said.
- JOE LEOGUE
